How do I contact Ravi Sandhu for an interview or quote?

Email ravi@naturallymagneticmen.com with your outlet, deadline and questions. Ravi answers written questions and does phone, Zoom and radio interviews. He's based in the UK and works with clients in the US, Canada, the UK, Europe, Australia and the UAE.

What does Ravi Sandhu comment on?

Dating apps and dating profiles, how race and stereotypes affect dating for Brown and Asian men, dating at 30 with no experience, why first dates go nowhere, dating in a new city or country, and arranged marriage versus dating apps.

Press: Ravi Sandhu, Dating Coach for Brown and Asian Men

Ravi Sandhu, founder of Naturally Magnetic Men

Ravi Sandhu is the founder of Naturally Magnetic Men, a dating coaching programme for professional Brown and Asian men dating in the West. At 30 he had never been on a date, despite a successful career. Today his team has coached over 100 Brown and Asian men.

For interviews, quotes and comment: ravi@naturallymagneticmen.com. Include your outlet, deadline and questions; written answers are usually back the same day (UK time).

Short bio

Ravi Sandhu is the founder of Naturally Magnetic Men, a dating coaching programme for professional Brown and Asian men in the West. At 30 he had never been on a date; today his team has coached over 100 Brown and Asian men.

Longer bio

Ravi Sandhu grew up in a Punjabi Sikh family outside London. In his twenties he rebuilt his life from an anxiety disorder that left him unable to leave the house at 24, and rose from a call-centre job to managing a team of 50 in higher education, then worked in strategy. At 30 he still had never been on a date.

Working with coaches Rags and Coach D, he learned why women were filing him into a stereotype within seconds, and changed how he came across. He left his career to build Naturally Magnetic Men with them. The programme helps professional Brown and Asian men in the US, UK, Canada, Europe, Australia and the UAE with the three things that change how women read them: their dating profile, the market they date in, and how they handle dates. His team has coached over 100 Brown and Asian men.

Headshots

Free to use with a credit to Naturally Magnetic Men. Higher-resolution files on request.

Story angles Ravi can speak to

"It isn't his face." Women often file Brown and Asian men into a type within about four seconds on the apps: competent, safe, a good catch for someone else. The fix is changing that first read, not his looks.
Same man, different city. Ravi spent 10 months in Budapest getting barely one dating match a month, and the few dates he got went nowhere. After a boot camp with Coach D he turned it around in Budapest, then had over 100 active matches in Mexico City. His lesson: part of it was him, part of it was the market.
The name test. Ravi ran his own profile as "Rob" instead of "Ravi". Same face, same photos, completely different results.
Competence isn't desirability. Successful Brown and Asian men often lead with their CV on dating profiles. "She isn't hiring him."
Why first dates go nowhere. Men raised to be polite and agreeable turn dates into interviews. "Safe doesn't get a second date."
Dating at 30 with no experience. Ravi's own story, and what changed.
Arranged marriage versus dating apps for second-generation South Asian men.

Research and data

Dating as an Asian or Indian man in the West: what the research says, a sourced summary of 14 published studies and datasets (OkCupid, the Columbia speed-dating study, US dating-profile research, UK census figures and film data).
Ravi is currently running a survey of Brown and Asian men about dating; results will be published on this site.

Client results

Real client stories, in their own words: client results and case studies.

The team

Ravi Sandhu, founder: about Ravi and Naturally Magnetic Men
Rags, head coach for dating profiles and texting: Rags
Coach D, date coach in New York: Coach D

Elsewhere

Instagram · YouTube · Qwoted · Medium · Trustpilot